Asians for Collective Action

Logo Design, 2024

Client:  Asians for Collective Action
Project Brief: Logo design and brand guidelines for Asians for Collective Action, a 501(c)(4) organization for Asian & Asian American empowerment based in Spokane, WA.

ACA’s logomark portrays transformation of a water droplet into a fire flame as it rotates outwards from the center, counterclock-wise. The rotating movement represents both the softness of adaptability and the strength of a powerful force. Water and fire imagery embodies the vision of uniting the opposites into a cohesive oneness.